How To Make Your Vehicle Wrap Get Noticed
Every business owner wants to make his or her brand and vehicle graphics stand out and get noticed, grabbing the attention of every potential customer possible. While that’s great to strive for, how is this actually achieved? Is it with overly flashy graphics, all of your services listed, or funky colors? Not necessarily — or not even likely. A car is perceived very differently in motion. What may be attractive when parked may be less so when the car is moving. A design that looks OK sitting still may be too busy when it’s on the road, colors can blend together, and details may be lost. To design an effective car wrap, consider how it will look in the garage and when driven.
Simple is Better
To help your brand and vehicle graphics stand out on your commercial vehicle — limit the words. The best headline may be a short catchphrase and the organization’s name and contact information. Any more than this and you may loose your message. Increase your company’s exposure by limiting what prospects have to look at.
Choose the Right Color
The color you choose for your wrap can affect the meaning or purpose you are trying to portray. For example, if you are a business that provides home health services as a nurse, a calm, comforting, soft color would be a better choice. But, if you have a muscle something a little bolder or louder may get your message across the way you want it to. Another example — gray, a conservative color, would probably not be the best fit for cars promoting entertainers. Be sure the color fits the purpose and the eye. Our experience Lettersmith Team can help guide you to choose a color scheme that fits your purpose.
Remember That Less Can Be More
When Team Lettersmith collaborates with it’s customers, we keep in mind that not every part of the car needs to be part of the wrap. Chrome bumpers, window trim, and other equipment probably should not be covered, and some materials, such as a few plastics, are difficult to cover. With the advent of digital printers, modern vinyl adhesives, and state of the art inks, there’s a tendency to overdo it. Just because you can do it doesn’t mean it should be.
Make Your Wrap As Individual As You Are
The Lettersmith Team will guide you to design a wrap that says who you are and what your business is about. Together, you will create a design that’s fun, clear, and as unique as you and/or your business are.